Hello! My name is Anzelle and I’m the owner, creator and baker behind Euphoric Lifestyle. I grew up in Johannesburg and have a degree in Criminology where I specialised in Crime Investigation. I started working for an insurance company in 2006, where I studied part-time towards a diploma in Fashion Design and Nutrition.
Euphoric Lifestyle was born out of a dream God planted in my heart many years ago of owning my own coffee shop. The dream was put on a shelf while life happened, where I clung to the known and stuck with the stability of a fixed income. Together with a difficult pregnancy, divorce and being a single mom for a few years, that dream faded away.
In 2016 I met the man of my dreams and remarried a year later.
The time has just never been right, but in 2019 I received a prophetic word from God: “you are an entrepreneur and should be doing your own business”. My dream from so many years ago surfaced again and I felt God telling me “let’s start this TOGETHER!”. Along with this confirmation and my love and passion for nutrition and enjoyment of healthy, wholesome delicious food, my brand was created.
At that stage, I was still working full time in insurance and focused on being a wife and mom. This meant that I had to work on my business during the night and I started experimenting with ingredients. As soon as I’d perfected my recipes I launched my gourmet granola range! On 1 October 2020, I took the big step of faith and resigned from my full-time job after 15 years. The reason being the demand for my products outweighed my available hours in a day.
“I will go before you, and I will level the mountains” Isaiah 45:2
I’ve always loved granola, but the problem I always found with the store-bought kinds was that it’s loaded with sugar, artificial flavourings, preservatives and industrial unhealthy fats! The majority of the time you have to search for a nut or seed, the flavour can be extremely bland and really not worth the price. I saw a gap in the market and took it.
My goal is to produce healthy granola made only from natural ingredients with every mouthful being pure indulgence, packed with seeds, nuts and dried fruits. Everything from baking to packaging and labelling is done by hand, with lots of love and care.
Euphoric = a state of intense happiness; feelings of physical and emotional well-being. My dream and prayer is that my products will bless people physically and emotionally.
I currently have 6 different granola flavours, a natural peanut butter, as well as two snack products in the form of a trail mix and raw mixed nuts. I’m busy developing a few new products to add to my range which I’m very excited about! I’ve also expanded my business by employing my first team member and I have consulted with a registered dietician to start updating all my product labels.
I supply a number of fantastic retail outlets and I am thankful for all of the doors this has opened and the wonderful people I have met since starting this journey. I have a thousand more ideas in my head, but all in due time. Never underestimate the value of small beginnings! I still believe that one rainy day my dream will come true and I will open my coffee shop.
None of this would be possible without the indescribable love and support from my husband, Roelof and my miracle daughter, Lilly.
Thanks for supporting and believing in my dream. Choose to live well and enjoy the little things!
I wish you many glorious granola moments……